Hydroxyethyl Urea is a low-molecular-weight, highly water-soluble derivative of urea that functions as an exceptional humectant in skincare formulations. It binds and retains moisture more pleasantly than glycerin, creating deep, long-lasting hydration while reducing transepidermal water loss to strengthen the skin’s barrier and improve elasticity. This non-sticky, non-greasy powder enhances formula stability and skin feel, making it ideal for lotions, serums, masks, and creams. Used at concentrations up to 20.6% in leave-on products, it delivers intense moisture without irritation, suited for all skin types, including dry or sensitive complexions.

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